Market Orientation and Organizational Performance

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Market Orientation, Social Entrepreneurial Orientation, and Organizational Performance: The Mediating Role of Learning Orientation

One of the emerging research areas in the strategic orientation is how to transfer different orientations from the commercial sector to the non-profit sector. Therefore, the objective of this study is to determine the mediating effect of Learning Orientation on the Market Orientation, Social Entrepreneurial Orientation, and Organizational Performance in the non-profit sector. The data from more...

متن کامل

Strategic human resource management, market orientation, and organizational performance

Research emerging from different fields of organizational analysis has linked both market orientation and strategic human resource management (SHRM) to organizational performance. Although both concepts are premised on the management of organizational culture, no study has investigated their interrelationship or the dynamics between the two concepts and organizational performance. The findings ...

متن کامل

Study on Relationship among Internal Customer Orientation, Market Orientation and Organizational Performance of Theme Restaurants

This study takes theme restaurants as an example to discuss the relationship model of internal customer orientation, market orientation and organizational performance. The results suggest that internal customer orientation has significant positive impact on market orientation, which has no significant direct impact on organizational performance, which will be significantly impacted positively b...

متن کامل

Market Orientation Culture, Market Orientation Behavior and Their Impacts on Organizational Performance: The Moderating Role of Information Technology Competence

It is widely believed that market orientation (MO) is a key strategic predictor for a firm’s sustained competitive advantage and performance. While the pursuit of MO may well be laudable, few studies incorporate both MO culture and MO behavior simultaneously into their research. Furthermore, little attention has been given to the role of information technology competence (IT competence) in the ...

متن کامل

Market orientation and organizational performance: A comparison of industrial versus consumer companies in mainland China using market orientation scale (MARKOR)

Although not conclusive, past empirical marketing strategy studies conducted in the United States and western European countries suggested a strong positive relationship between market orientation and a company’s performance. The objective of this study is to investigate the reliability and validity of the market orientation construct in a very different socioeconomic, cultural, and business en...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: SAGE Open

سال: 2013

ISSN: 2158-2440,2158-2440

DOI: 10.1177/2158244013512664